Privacy Policy

Last updated: July 4, 2020

Ludy's Kitchen is owned and operated by Marcelinos Pte. Ltd.


In this Privacy Policy document as well as in our Disclaimer and our Terms & Conditions, the following terminology applies: “customer”, “client”, “you” and “yours” refer to you, the person accessing our website and accepting the terms. "Ludy's Kitchen", "Marcelinos Pte. Ltd.", "Marcelinos", “The company”, “ourselves”, “we” and “us” refers to Marcelinos Pte. Ltd., the company owning the Ludy's Kitchen brand and its products and services. “Party”, “parties” and “us” refers to both the customer and ourselves. Any use of the above terminolgy or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to the same.

Marcelinos Pte. Ltd. makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site.

Marcelinos Pte. Ltd. respects your privacy and is committed to being transparent with you about how we handle personal information.

You agree to this Privacy Policy, in its entirety, when you: 1) access or use of this web site; 2) select and register for an offer(s) on this web site by clicking the offer(s) presented; and/or 3) give your express consent to the terms of this Privacy Policy. If you do not agree with the terms and conditions of our Privacy Policy, please do not use or access this web site.

On this page, you'll find all the information about what data we collect about our visitors and customers and how that data is used. We've described everything as clearly and concisely as possible and avoid legalese as much as possible, so that you can make sense of all this without needing a law degree.

We regularly review and, where necessary, update our privacy information. If we plan to use personal data for a new purpose, we update our privacy information and communicate the changes to individuals before starting any new processing.

Please read this Privacy Policy carefully prior to accessing our website and using Ludy's Kitchen Services. If you have any questions, please contact us here.

What We Do

At Ludy's Kitchen, we believe that the dining table is not just a place for the family to eat. It is also a venue for its members to share stories, offer support, and express love for one another.  The family grows closer and stronger in faith by appreciating daily blessings together.

We share stories about our family through the articles posted on our website. We love food and we share recipes we curated through our Curated Recipes section. We are bread baking enthusiasts and we share instructional articles and videos on bread making.

As a business, we offer coaching services for those who want to improve their skills in bread making or in setting up an online bakery. We also offer high-quality kitchenware and bakeware through our listings at the Amazon Marketplaces - US & SG.

The Company

Brand Name

Ludy's Kitchen

Company Name

Marcelinos Pte. Ltd.

Company Address

Blk 507D #06-96

Wellington Circle
Singapore 754507

Protection of Children

As stated in our Terms & Conditions, you must be at least 18 years old to use our website, or, if you are between the ages of 13 and 18, you must have your parent or guardian’s permission to use our website. Ludy's Kitchen does not knowingly collect or store any personal information from or about children under the age of 13, and we will delete such information if we become aware that it has been submitted through our website.

Parents or guardians who believe that Ludy's Kitchen might have any personal information from or about a child under the age of 13 may submit a request here for us to remove such information.

What Data We Collect

Similar to other commercial websites, our website utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server logs to collect information about how our website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website, and your IP address.

What Are Cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

We use Thrive Theme Builder and its plugins to build our website. Here you can find out more about "What cookies we use on our site".

Cookie Use for Retargeting

We use Google Analytics and the DoubleClick advertising network as well as other advertising networks to display ads across the Internet, based on your visit to our website.

Third-party vendors, including Google, may show our ads on sites across the Internet. Our site and third-party vendors, use first-party cookies and third-party cookies together to inform, optimize and serve ads based on past visits and pages visited on this website.

Our site as well as third-party vendors may use third-party audience data to further optimize advertisements displayed.

You can opt-out of this kind of advertising anytime, here and here.

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the web pages you request) can be sent to you.

Data we Collect in More Detail

We use third-party analytics tools to help us provide you with good experience using our website.

The following third party services have limited access to some of your data:-

  • We use Google analytics to gain an overview of how our site is being used, how to improve user experience, what content to create and similar decisions all focused on improving the experience for our visitors.
  • We also integrate Google Analytics with Google Adwords so that we can measure the performance of our paid advertisements.
  • Facebook
  • We use Facebook conversion tracking to understand how our Facebook ads are performing.
  • Pinterest
  • We use Pinterest conversion tracking to understand how our Pinterest ads are performing.
  • Social sharing tools
  • Some of the content on the site includes social sharing widgets to quickly allow you to share content with your network.  We currently use Facebook, Twitter, Pinterest and LinkedIn.  Some of these services gather data about you, if you are logged in to these social networks while visiting our website. Please see the privacy policies of the social networks for further information.

The data we gather will depend on your activities in our website. We've broken this down into sections to make it easy to understand what data we collect.

  1. As a visitor
  2. Signing up to our newsletter
  3. Contacting us through our contact form
  4. Becoming a member of Ludy's Kitchen
  5. Purchasing a product

1. As a Visitor

You're a "visitor" if you browse the website but don't submit any personal information about yourself.

For example, if you visit this website and take a look through our blog content, our sales pages and knowledge base without signing up for anything, then you're a visitor.

As a visitor, the website uses the aforementioned third party services that act in order to provide you with a better experience and allow us to optimize our content.

2. Signing Up to Our Newsletter

On this site, we display various forms that allow you to sign up to our newsletter and membership portal.  When you sign up through one of our forms, we'll commonly ask you for the following data:-

  • Name
  • Email address
  • Which form you filled out
  • Referrer URL (the URL that led you to the page that you signed up through)
  • Your IP address

We store this data on our site for the following reasons:-

  • Compliance - to keep a record of where our leads came from
  • Testing - to optimize and improve the newsletter and membership sign up forms that we display
  • Relevance - we try not to show a form that you've already signed up for

The data that you submit is also added to third party services called Zapier and Mautic. These are the tools we use to send email communications to you.

3. Contacting us through our Contact Form

If you want to contact us, you can use our contact form here.

When you send us a message through our contact form, a user account will be automatically created on our site.

When you submit a message to us, we keep the following data:

  • Name
  • Email address
  • Content of any messages that you send to us

This allows our team to reply to the message that you've sent us through our support system.

You will never received marketing related messages  by contacting us through our contact form unless it specifically relates to the message that you've sent us.  

Please note that the message you send is private and only available to team members at Ludy's Kitchen.

4. Becoming a Member of Ludy's Kitchen

We have a whole section of our site dedicated to provide training resources.  Some of the courses are free, and some are only for paying premium members.

When you sign up for a Ludy's Kitchen account (newsletter or membership) we keep a record of the following data:

  • Name
  • Email address
  • The ID of the content that you signed up through (there are multiple entry points to Ludy's Kitchen)
  • Mautic Tag

The name and email address are necessary to create the account through which the courses are delivered to you.

When you sign up to Ludy's Kitchen we will send your name, email address and Mautic tag data to a third party service called Zapier and Mautic.  Zapier is a tool that connects the various parts of our website to Mautic. Mautic is a tool that many businesses use to send emails to customers and allows us to send you product or service announcements, further training resources and links to our blog content.

These emails are designed to enhance your experience with us, but you can opt out at any time by clicking the "Unsubscribe" link at the bottom of any email.  This will remove you from our list so that you don't receive any further emails from us.

5. Purchasing a Product from Us

We have two type of products that you can purchase from Ludy's Kitchen - our kitchenwares and bakewares and out training and coaching services. Depending on what you have purchased, we will collect different data:

  • Kitchenwares & Bakewares - these products are listed on Amazon Marketplaces (US & SG) and Amazon collects and keep other data for their own use. Ludy's Kitchen will only keep the following data if you opted in on one of our promotional campaigns:
  • Name
  • Email address
  • Promotion campaign
  • Product in promotion
  • Mautic Tag
  • Baking Training & Coaching Services - we use another 3rd party tool, SendOwl, for us to process your payments and access to our gated content. SendOwl integrates with STRIPE and PayPal. Following are the data we gather to help us check which of our services you have access to:
  • Name
  • Email address
  • PayPal Email address, if any
  • Product or Service Name
  • Date of Purchase

Please note that this data is captured when you submit an order on our checkout page regardless of whether you complete the purchase of the product through our payment processor, STRIPE or PayPal.

This data is required for the following reasons:-

  • Compliance - we have a duty to understand what country you are resident of so that we can charge the correct VAT amount.  We must also keep a record of this data for tax audit purposes.
  • Integration with our payment processor - we collect address personal data such as your name, email and address to integrate with STRIPE or PayPal (the service we use to collect payments)
  • Product delivery - In order to give you access to the products that you purchase and to our support team, we need to create an account using your name and email address. 

We also send your name, email address and product tag to our email service provider called Mautic.  

This allows us to send you emails about product updates (such as new features that have been released), training courses and any other information related to the product that you've purchased.  

These emails are designed to improve your product experience but you can opt out at any time by clicking the "Unsubscribe" link at the bottom of any email you receive.

E-mail Policy

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time unless compelled to do so by law.

We will use your e-mail address solely to provide timely information about Ludy's Kitchen and Marcelinos Pte. Ltd.

Marcelinos Pte. Ltd. will maintain the information you send via e-mail in accordance with applicable Singapore law.

CAN-SPAM Compliance

In compliance with the CAN-SPAM Act, all e-mail sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.


Our site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Anti-spam Policy

Marcelinos Pte. Ltd. prohibits the use of their website and/or services in any manner associated with the transmission, distribution or delivery of any unsolicited bulk or unsolicited commercial e-mail (“Spam”). You may not use any Marcelinos Pte. Ltd. services to send Spam. You also may not deliver Spam or cause Spam to be delivered to any customers of Marcelinos Pte. Ltd.

In compliance with the CAN-SPAM Act of 2003 (15 U.S.C. 7701, et seq., Public Law No. 108-187, was S.877 of the 108th United States Congress), e-mail sent, or caused to be sent, to or through the Marcelinos Pte. Ltd. webiste or service may not:

  • use or contain invalid or forged headers;
  • use or contain invalid or non-existent domain names;
  • employ any technique to otherwise misrepresent, hide or obscure any information in identifying the point of origin or the transmission path;
  • use other means of deceptive addressing;
  • use a third party’s internet domain name, or be relayed from or through a third party’s equipment, without permission of the third party;
  • contain false or misleading information in the subject line or otherwise contain false or misleading content;
  • fail to comply with additional technical standards described below;
  • otherwise violate our Terms & Conditions.

Marcelinos Pte. Ltd. does not authorize the harvesting, mining or collection of e-mail addresses or other information from or through the website or its services. Marcelinos Pte. Ltd. does not permit or authorize others to use the Marcelinos Pte. Ltd. services to collect, compile or obtain any information about its customers or subscribers, including but not limited to subscriber e-mail addresses.

Marcelinos Pte. Ltd. does not permit or authorize any attempt to use its services in a manner that could damage, disable, overburden or impair any aspect of any of the services, or that could interfere with any other party’s use and enjoyment of any Marcelinos Pte. Ltd. service.

If Marcelinos Pte. Ltd. believes that unauthorized or improper use is being made of any service, it may, without notice, take such action as it, in its sole discretion, deems appropriate, including blocking messages from a particular internet domain, mail server or IP address. Marcelinos Pte. Ltd. may immediately terminate any account on any service which it determines, in its sole discretion, is transmitting or is otherwise connected with any e-mail that violates this policy.

Nothing in this policy is intended to grant any right to transmit or send e-mail to, or through, the Marcelinos Pte. Ltd. website and/or services. Failure to enforce this policy in every instance does not amount to a waiver of Marcelinos Pte. Ltd.’s rights.

Unauthorized use of any Marcelinos Pte. Ltd. services in connection with the transmission of unsolicited e-mail, including the transmission of e-mail in violation of this policy, may result in civil, criminal, or administrative penalties against the sender and those assisting the sender.

Violators of the CAN SPAM Act may be subject to “cease and desist” orders or penalties from the FTC (Federal Trade Commission) of up to $11,000 per violation. Criminal prosecution is also possible in the case of egregious offenders, which can result in penalties such as fines, forfeiture of proceeds and equipment. The worst offenders can also be subject to prison time.

Automated Decision Making From your Data

We have automated processes in place that are designed to improve the relevancy of the communication we send to you and the content on our site.

For example:

  1. 1
    If you purchase a product from us, we will send you information to help you get up and running with the product that you've purchased.
  2. 2
    If you take a Ludy's Kitchen course, we will send you information to support the course that you're taking.

These rules are designed to enhance the experience and interactions that you have with Ludy's Kitchen.

Your Right to View Your Data

You have the right to see the data that we store about you.  To request a file containing all your data, let our support team know.

We will reply to your request within 72 hours and will provide you with a file to your email address as soon as we've gathered the data.

The data will be provided to you in a structured, commonly used and machine readable format for portability.

We are working on creating a self-service platform so that you can easily view all the data that we store about you immediately.  We will update the privacy policy when this work has been completed.

Your Right to Have your Data Deleted

You have the right to request that we delete data that we store about you. 

  • If you would like to stop receiving our email newsletter then you can click the "unsubscribe" link at the bottom of any of our emails.  This will unsubscribe you from any future communications.  If, for some reason, this doesn't work then let us know and we'll remove you manually.

We can also delete all of your data from all systems that we own and operate.  This includes all of the above.  

Please note that If you've purchased a product or services from us we are obliged to keep a record of the purchase in our own billing system.  This will mean keeping a record of your billing address, contact details and purchase details.  We do this to fulfill our obligations to the tax authorities and remain compliant.

Links Provided By Marcelinos Pte. Ltd.

Our website may contain links to other websites external to our website. When you access these external websites, the providers of the websites will have access to certain information about you. Marcelinos Pte. Ltd. is not responsible for the privacy practices or the content of any websites which we do not directly control.

Privacy Policy: Summary

  • We don't sell your data to any company for further processing, marketing, profiling or any other reason.
  • We integrate with certain third party services for the purpose of improving the overall user experience and to optimize certain business processes.  
  • Any data we hold about you, we do so for necessary and legitimate business reasons.
  • You can request to view, modify and delete any data that we hold about you.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

If you have any concerns or questions about anything in this policy, then let us know and we'll get back to you shortly.